PacSun’s Richard Cox on Building Community Through Consistent In-Store and Online Experiences

In this episode of The Retail Experience Show, Bobby speaks with Richard Cox, VP of Men’s and Global Partnerships at PacSun, a retail clothing brand. They discuss how PacSun creates consistent experiences across its 300 brick-and-mortar locations, as well as how it converges the online/in-store experience. They also talk about what retail technology they're using, advice for new retailers, and how PacSun is expanding its community through partnerships.

Topics discussed:

• Richard's long-time career with PacSun in both merchandising and overseeing brand partnerships and collaborations.
• What retail technology PacSun is using, including BOPUS, RFID, and AI, to streamline operations and create better customer experiences.
• How PacSun creates consistent experiences across brick-and-mortar locations.
• How PacSun is converging the online and in-store experience in a “symbiotic relationship” between the two.
• Advice for new retailers, including the importance of brand positioning and finding the right location.
• What's next for PacSun as it continues to build community and expand into PS Reserve.