The Retail Experience Show

Benefit Cosmetics’ Chiara Figueroa on the Importance of Education in the Cosmetics Industry

In this episode of The Retail Experience Show, Chiara Figueroa, Senior Manager of Global Retail Experience at Benefit Cosmetics, shares her dynamic journey through the retail and tech sectors. She discusses the critical integration of technology to enhance customer experiences and the importance of education and training for retail staff in the cosmetics industry. 
 
Chiara also emphasizes the need for building strong relationships with global teams to ensure a consistent brand experience across locations. She offers her unique insights and innovative strategies for navigating the evolving landscape of retail and delivering exceptional service to customers. 
 
Topics discussed:
The importance of leveraging technology to optimize customer journeys and enhance overall business operations in the retail sector.
Strategies for creating exceptional customer experiences, focusing on the initial customer journey and the booking process.
How the value of ongoing education for retail staff is crucial for effectively introducing new products and improving customer interactions in the cosmetics industry.
Why building strong relationships with global teams is essential for ensuring consistency and understanding the unique nuances of different markets.
Insights from Chiara’s market research experiences, emphasizing the value of understanding customer needs and preferences for successful retail strategies.
How social media and digital engagement are reshaping customer interactions and influencing purchasing decisions in the cosmetics industry.
How equipping sales teams with the right tools and technology is vital for delivering best-in-class service and driving revenue growth.
Potential future innovations in retail, including live shopping experiences and personalized customer engagement strategies. 

RITE AID’S Jeanniey Walden on the Synergy of Authenticity, Inspiration, and Relatability in Retail Environments

On today’s episode of The Retail Experience Show, Bobby speaks with Jeanniey Walden, CMO of RITE AID and Ice Cream Executive at Thrifty. They discuss how Jeanniey's acronym AIR (authenticity, inspiration and relatability) is key to drive a successful marketing strategy, how RITE AID makes consistent service across locations part of their company culture, and how the company is incorporating the online experience into their business.
They also discuss the future of brick and mortar stores and how they can stay relevant with innovation.
 
Topics discussed:
How RITE AID strives to give the best service to their customers and their communities.
What AIR stands for and how it guides Jeanniey's leadership in marketing.
Why it's important to connect with local communities and the cultures customers are immersed in.
How RITE AID incorporates online shopping in their customer experience.
The importance of listening to what the customer wants and the tools RITE AID uses to get their feedback.
The marketing campaign Jeanniey finds the most impactful and why.
What kinds of innovation brick and mortar stores might bring in the near future, such as in-store virtual shopping tools and even vehicles that bring the store right to customers’ neighborhood.

The Black Tux’s CMO Matt Sutton on the Many Ways Marketing Has Helped His Company Grow

On today’s episode of The Retail Experience Show, Bobby speaks with Matt Sutton, CMO at The Black Tux & Marke, a clothing brand for men that aims to offer more diverse, stylish options for life's big events. 
They discuss how The Black Tux balances their online marketing efforts with those of their retail locations and how marketing is tied into their customer experience. They also discuss how to be intentional about deciding where to put a new retail location.
Topics discussed:
Why The Black Tux keeps inclusivity and diversity at its core.
How they engage customers online and translate that to in-person experiences.
Getting creative with customer experiences in retail locations by adding different activities for customers.
Staying savvy about the economics of the square footage in retail locations.
Having customer support that is so good customers even invite associates to their weddings.
Being intentional about where new locations are opened.
Thinking about what's next, including marketing to different demographics such as Gen Z.

TravisMathew’s Ryan Ellis on Creating Compelling and Fun In-Store Experiences

In this episode of The Retail Experience Show, Bobby speaks with Ryan Ellis, CEO at TravisMathew, a lifestyle brand. They discuss TravisMathew's growth to 40 stores across the country, why they focus on product storytelling, and how they use fun experiences to attract customers into the store. They also talk about why aspiring retailers should slow down at the beginning, the role of digital in the future of retail, and why great customer experiences begin with people.
Topics discussed:
How TravisMathew created a lifestyle brand in a space no one was addressing and grew to 40 stores.
The lessons learned in opening their various stores, and why Ryan visits each location before signing. 
How TravisMathew is experimenting with technology in their operations, yet still focuses on having people drive great customer experiences.
Why they focus on product storytelling to make things simple for both employees and customers.
How they draw customers into their locations with games, community experiences, and storytelling.
Advice to aspiring retailers on why they should take it slow at the beginning and nail their first few locations.
How digital elements will shape the future of in-store experiences with better product marketing. 

PacSun’s Richard Cox on Building Community Through Consistent In-Store and Online Experiences

In this episode of The Retail Experience Show, Bobby speaks with Richard Cox, VP of Men’s and Global Partnerships at PacSun, a retail clothing brand. They discuss how PacSun creates consistent experiences across its 300 brick-and-mortar locations, as well as how it converges the online/in-store experience. They also talk about what retail technology they're using, advice for new retailers, and how PacSun is expanding its community through partnerships.
Topics discussed:
Richard's long-time career with PacSun in both merchandising and overseeing brand partnerships and collaborations.
What retail technology PacSun is using, including BOPUS, RFID, and AI, to streamline operations and create better customer experiences.
How PacSun creates consistent experiences across brick-and-mortar locations.
How PacSun is converging the online and in-store experience in a “symbiotic relationship” between the two.
Advice for new retailers, including the importance of brand positioning and finding the right location.
What's next for PacSun as it continues to build community and expand into PS Reserve. 

LensCrafters’s Dean Butler on Creating Enthusiastically Satisfied Customers

In this episode of The Retail Experience Show, Bobby speaks with Dean Butler, Founder and CEO at LensCrafters, an international retailer of prescription eyewear. They discuss how Dean started LensCrafters with the revolutionary premise to make "glasses in about an hour" and what steps they take to create "enthusiastically satisfied customers all the time." They also talk about best practices for advertising and customer service, advice for young entrepreneurs, and what's changed in retail — or hasn't — over Dean's 40-year career.
Topics discussed:
How Dean started LensCrafters with the revolutionary idea of "glasses in about an hour," and how he applied what he learned at P&G to marketing it.
The two biggest things you can do as a retail leader to create "enthusiastically satisfied customers all the time."
The importance of empowering your staff, and why greeting a customer within 30 seconds of them walking in makes a difference.
Best practices for your marketing, including having a provocative and substantive proposition and making your product the hero.
What's changed in retail over the years, and what hasn't.
Advice for young entrepreneurs on why they should focus on hard work and willingness instead of an idea. 

Bob’s Discount Furniture’s Bill Barton on Leveraging Technology to Create True Omnichannel Experiences

On today’s episode of The Retail Experience Show, Bobby speaks with Bill Barton, President and CEO at Bob's Discount Furniture, a furniture store chain. They discuss how Bob's Discount Furniture creates omnichannel experiences for their customers, as well as how they’re leveraging technology like tablets and 3D room simulation apps to improve customer service and the customer journey. They also talk about how the best way retail leaders can scale their business and set themselves up for success is by knowing their customers, knowing their value proposition, and building a great team.
 
Topics discussed:
 
How Bob's Discount Furniture was the "original disruptor" in the furniture industry, and how they've grown to 170 locations across 24 states.
How Bob's is creating omnichannel experiences for their customers, especially through shopping carts that can be accessed online and in-store.
How Bob's creates consistency across their locations, how they maintain their values and culture, and why succession planning is a key strategy.
How supply chain challenges prompted investment in a tablet that allows for real-time updates for in-store customers.
How Bob's is leveraging augmented reality technology through a 3D Room Designer application that customers can use in a location.
Advice for retail leaders who want to scale their business, focused around knowing your customers and your value proposition, and why building a great team is key.
Why the future of retail will be found in better understanding and facilitating the customer journey. 
 

Jenna Posner’s SNIPES Journey: A Blueprint for Transforming Retail with Tech

Jenna Posner is the Chief Digital Officer for SNIPES, one of the fastest growing sneaker and streetwear retail platforms in Europe and the US. Jenna is a seasoned retail industry professional having worked as a retail technologist and digital retailer for an impressive lineup of innovative tech startups like Radius8 (Fiserve), Clutch, Curalate (Bazaarevoice) and Levelup (GrubHub).
In this episode, Jenna gives us an overview on her current role at SNIPES, and shares some tips on how she supports all channels of the business by prioritizing customer experience, cultivating a strong partnership with vendors, and leveraging technology to expedite and augment her team’s efforts.
 
Topics discussed:
- Jenna’s career journey, from being a retail technologist to a digital retailer, and how she came to work at SNIPES
- A brief history of SNIPES, and how established vendor relationships and legacy knowledge let to it’s steady growth and success
- Jenna’s primary role and three main disciplines Jenna focuses on on a day to day basis
- Using technology to improve customer confidence
- How the company utilizes the BOPUS (buy online, pick up in store) business model
- Jenna’s view on the future of e-commerce
- The importance of using information and data to better engage with consumers and drive value
- SNIPES’ ‘‘Crack the Code” initiative
- Jenna’s advice for start-up retailers to prepare them for the future

Psycho Bunny’s Matthew Morein on How to Build Strong and Consistent Omnichannel Brand Experiences

On today’s episode of The Retail Experience Show, Bobby speaks with Matthew Morein, VP Brand & Marketing at Psycho Bunny, a men's clothing company that "redefines the classics." They discuss the ways in which Psycho Bunny builds its brand on three things — quality, color and vibrancy, and "the double take" — and how every effort to create a consistent brand experience both online and in-store gets filtered through those three pillars. They also talk about how to elevate brand perception, the experiences Psycho Bunny offers in-store to delight customers, and why the future of retail commerce will focus on in-store experiences.
 
Topics discussed:
 
How Matthew's career began in art, video, printmaking, and music, his introduction into clothing through his roommate's clothing boutique, and how he worked as a stylist before moving into marketing and becoming head of branding at Psycho Bunny.
How Matthew's day-to-day focus is driving awareness of the brand, and how to build the brand experience into new stores.
Why the Psycho Bunny brand’s foundation is on providing quality, color and vibrancy, and "the double take" through everything it does.
How Psycho Bunny has created a strong brand that customers are drawn to, and why "quality acts as a retention metric."
How Psycho Bunny creates its in-store design that features screens, LED panels, walk-through portals, and more, and how that experience is mirrored on the website.
The ways in which Matthew creates a consistent omnichannel experience across every touchpoint, all grounded in their three pillars.
Why the future of retail commerce will focus more on in-store experiences and creating something you can't get on a mobile screen. 

Bridging Online and Offline: A Discussion with The Vitamin Shoppe’s VP of Marketing Nadina Guglielmetti

In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer.
Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and enables them to plan and strategize with consistency across all channels whether it be for brand launches, promotions, or brand messaging. She highlights the importance of leveraging data and technology and of having a solid understanding of both the online and offline world in building better customer relationships.
Topics discussed:
Nadina’s  background in retail, advertising, pr, and marketing working for top-tier brands, and what led her to working with the Vitamin Shoppe
Best practices she learned from her previous roles which she was able to use in her current role managing omnichannel marketing for the Vitamin Shoppe
What differentiates The Vitamin Shoppe from other retailers and the advantages it has as a mid-sized company with a simple organizational structure
The four areas Nadina focus on in managing her team’s daily marketing processes
What excites her about the world of brick and mortar
Strategies Nadina and her team uses to ensure consistency in their customers’ experience
The important role technology plays in marketing
How AI can help address the challenge of identifying and connecting all customer touch points
Nadina’s advice for retailers looking to grow their business